Next week Shiseido will launch its new Internet business model that comprehensively combines services that only the Internet can provide together with the services offered through its existing store network. This business model is centers around two websites and Shiseido’s existing store network. The “Beauty & Co.” website, launched and operated in collaboration with beauty and health related companies and professionals, brings together various companies across industries. The site introduces a wide range of products and services in an effort to increase contact with customers and guide customers to respective companies’ websites. The content of Shiseido’s corporate site “watashi+” has been developed to create new demand. “watashi+” also aims to support and revitalize Shiseido’s existing store network through a cosmetics sales store introduction service.